Soulful Marketing Strategist • Launch & Messaging Consultant
Soulful Marketing is about: Connection over conversion. Story over strategy. Trust over tactics.
I believe in a third way to market—beyond branding and manipulation—where your story builds trust, your values lead the way, and the right clients say yes because they feel seen, heard, and understood. It’s the next evolution of marketing where integrity does the heavy lifting—building trust, connection, and value that grows as deeply as your revenue.
What I Do
I help you cut through the marketing noise and into calm clarity, so you know what to say, what to offer, and how to show up consistently without feeling salesy, performative, manipulative, or pushy.
Practically, that looks like: tightening your message, shaping an offer people instantly get, and mapping a launch or marketing path that feels honest and authentic, not some an AI cookie-cutter template.
No countdown timers and false scarcity. Or pretending you’re fine when you’re drowning. Just honest connection that leads to real results.
Who I Work With:
– You’re a mindful, purpose-driven founder, coach, health wellness expert, or creative who:
Has real results, compassion, and is overloaded by conflicting advice, and is afraid of creating marketing that makes your dream client’s skin crawl.
– Keeps collecting courses, prompts, and “proven formulas,” and you still feel unsure what to say on a random Tuesday.
– Wants to feel good of how you market, being clear, honest, and true to who you are, and you want a plan that works you can actually follow.
How I Can Help:
Messaging + Offer Alignment Intensives: We clarify your message, your offer, and the words that make your people think, “Finally. This is what I’ve been looking for.”
Soulful Launch Expert Coaching/Consulting: We build or rebuild your launch so it’s grounded, story-led, and doable based on my 20 years of launch experience, and treasure trove of proven strategies and tools.
Strategic Partnerships / Referrals: In addition, I also collaborate with agencies, copywriters, and consultants who want to bring more meaning, story, and integrity into the work
Social Proof
25+ years in marketing and have supported expert-led brands and entrepreneurs behind the scenes on launches, funnels, and campaigns. Clients and collaborations include Dr. David Perlmutter, Lisa Sasevich, Jack Canfield, Dan Kennedy, and Jeff Walker.
A Little More About Me
Shannon lives in the mountains of Northern CA with her spouse and a bookshelf of well-worn wisdom from Bernadette Jiwa, Anne Lamott, Daniel Pink, Elizabeth Gilbert, Pema Chödrön, and more. Her favorite business meetings happen over tea or while hiking in the mountains. When she’s not in the mountains, she’s writing and sharing more of her life’s work.
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